About us

1914

Chapter 1

The Forest clothing company dates back to 1914, thanks to the entrepreneurial spirit of Foresto Bargi, who started his career as a tailor sewing men’s jackets for 70 cents apiece. While fighting in the First World War, a unique water-repellent fabric used by the English troupes caught his attention. Upon his return to Pisa, he opened a small laboratory where he started fashioning water-resistant garments using that same fabric, which he had started importing from England. Demand grew rapidly and Foresto started producing several sizes, imitating the new American trend. The lab quickly turned into a large clothing factory, which went on to become one of the largest in Italy. That was when he came up with the idea to sponsor race cars participating in the Grand Prix, including Formula 1 cars, to better promote his product.

1960

Chapter 2

At the beginning of the Sixties, his son Cirano started working with him. Cirano observed the social evolution that was taking place, specifically between 1962/1965, when the masses were contesting the labor system and the new generations were protesting against their fathers’ way of life. 80% of these youngsters wore the famous “Eschimo” jacket. Cirano perceived that the timing was right to present a collection to the market that reflected the style of the new collective mood and as a result founded a branch of Forest that he called Forest Mec.
Forest Mec’s offer revolved around the kind of shirts, jeans and jackets American laborers were wearing. The products were so successful they were even exported to the US. In New York men’s suits were substituted by an outfit of pants and a very stylized shirt in matching fabric. In its search for low-cost labor markets, the company chose China, as it would become an important supply source. In 1964 they opened an office in Hong Kong because the garments manufactured there were accepted by the high-quality standards of the European market.

2010

Chapter 3

The company is run by Foresto’s grandson Nicolas Bargi, the third generation of entrepreneurs to develop the business creating the Ganesh and Save the Duck brands and globally growing the local company by turning it into an internationally renowned one. In 2014 ‘Gruppo Alchimia’ acquired a stake of Forest srl. The result is a stronger company from an administrative, financial and logistic standpoint. Forest still strategically runs the business.
The company moved its headquarters to Via Arcivescovo Calabiana 6, in Milan.
The new offices, situated in the building of a historical printer of the city, houses the showrooms, the management, sales and design offices, as well as the historical archives of the company.

Today

Chapter 4

Save The Duck has launched its three-year growth plan and announced a new shareholding structure. Through the fund Progressio Investimenti III, Progressio Sgr has acquired the majority stake of the company led by Nicolas Bargi. Marina Salamon, who held 51% of the company shares through Alchimia Spa, and a supporter of the brand that saved over 3 million ducks in 2017 from the start, is exiting. Nicolas Bargi, who created the brand based on his personal beliefs in 2011, will remain at the helm of the company. The growth of the brand continues not only in the domestic market but also abroad and on the digital sales channels.

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